Privacy policy
# PRIVACY POLICY
**Last Updated: October 21, 2026**
FALSEFLVG LLC, an Indiana limited liability company ("FALSEFLVG," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you visit falseflvg.com (the "Site"), purchase products, download digital guides, submit reviews or media, sign up for SMS/email communications, or otherwise interact with us.
Our [Terms of Service](/pages/terms-of-service) govern your use of the Site and purchases and are incorporated herein by reference.
If you have questions regarding this Privacy Policy, please contact us at **support@falseflvg.com**.
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### 1. AT A GLANCE (SUMMARY)
* **Why We Collect Data:** To fulfill orders, deliver digital materials, provide customer service, process refunds and guarantee requests, prevent fraud, measure advertising performance, and communicate with customers who opt in.
* **We Do Not Sell Customer Lists:** We do not sell or rent customer lists or personal information to third parties for monetary compensation.
* **Advertising & Analytics:** Like most modern e-commerce stores, we use cookies, pixels, and third-party tools (such as Shopify, Meta, Google, and Klaviyo) to measure site activity and run targeted advertising. In certain states, this processing may be classified as "sharing" or "targeted advertising." You have the right to opt out at any time.
* **SMS Privacy:** Text messaging originator opt-in data and consent are strictly confidential and will never be shared or sold to third parties for their independent marketing purposes.
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### 2. INFORMATION WE COLLECT
The information we collect depends on how you interact with FALSEFLVG:
* **A. Contact & Identity Data:** Name, email address, phone number, billing address, shipping address, social media handle, and customer support communications.
* **B. Order & Transaction Data:** Products purchased (including dietary supplements and apparel), purchase date, pricing, applied discount codes, shipping/tracking status, refund history, and guarantee claims.
* **C. Payment Data:** Transactions are processed by secure third-party payment providers (Shopify Payments, Shop Pay, Apple Pay, Google Pay, PayPal). Full credit card numbers are handled directly by payment processors and are not stored on FALSEFLVG servers.
* **D. Voluntarily Submitted Media & Reviews:** Product reviews, testimonials, ratings, photos, videos, social media tags, and direct messages sent to FALSEFLVG.
* **E. Marketing & Digital Guide Opt-Ins:** Email address, mobile phone number, consent timestamps, communication preferences, and campaign engagement metrics (opens and clicks) when you request a digital guide or sign up for updates.
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### 3. AUTOMATIC DATA COLLECTION & TRACKING TECHNOLOGIES
When you browse the Site, our platform and integrated partners automatically collect technical and device data, including:
* IP address, browser type, operating system, and device identifiers.
* Approximate geographic location derived from your IP address.
* Site activity, including pages viewed, products added to cart, checkout progress, and referring URLs.
#### Cookies, Pixels, and Hashed Data
We use essential, functional, analytics, and advertising cookies, web beacons (pixels), and local storage technology.
* **Essential Cookies:** Necessary for core site operations, checkout functionality, and security.
* **Analytics & Ad Pixels:** We utilize third-party tools—including Google Analytics, Meta Pixel, and Klaviyo—to analyze site navigation and display personalized ads.
* **Hashed Email Matching:** When you enter your email address on our site (such as at login, checkout, or newsletter signup), pseudonymous/hashed representations of your email, IP address, or browser information may be securely matched with advertising partners to measure campaign effectiveness and deliver relevant ad offers.
You can manage cookie preferences via your browser settings or opt out of interest-based ad networks using the [Digital Advertising Alliance (DAA) Choice Tool](https://www.aboutads.info/choices) or the [Network Advertising Initiative (NAI) Opt-Out Tool](https://www.optout.networkadvertising.org/).
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### 4. HEALTH INFORMATION DISCLAIMER
Purchasing a dietary supplement or downloading an educational guide from FALSEFLVG does not establish a medical relationship or create a clinical health record. We do not intentionally create health profiles based on inferred diagnoses.
If you voluntarily disclose health-related context (such as allergies, medical conditions, or ingredient questions) to customer support or in a product review, we process that information solely to assist you, handle guarantee requests, ensure product safety, or comply with regulatory reporting requirements.
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### 5. HOW WE USE YOUR PERSONAL INFORMATION
We use personal information to:
* **Fulfill Orders:** Process payment, ship physical products, send tracking information, and deliver digital downloads.
* **Customer Support & Guarantees:** Respond to inquiries, process returns, verify eligibility for our 365-Day or 60-Day Satisfaction Guarantees, and prevent guarantee abuse.
* **Marketing & Communications:** Send authorized promotional emails, SMS alerts, product updates, and educational guides.
* **Ad Measurement & Customization:** Measure marketing ROI, build target audiences, and retarget site visitors across web and social media platforms.
* **Security & Compliance:** Prevent fraud, protect site infrastructure, enforce our Terms of Service, and comply with tax, legal, and accounting obligations.
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### 6. DISCLOSURE & SHARING OF PERSONAL INFORMATION
We share personal data only with service providers required to operate our business, including:
* **E-Commerce & Payment Platforms:** Shopify, Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay.
* **Fulfillment & Logistics:** Shipping carriers and third-party logistics (3PL) fulfillment centers to deliver your orders.
* **Marketing & Communications:** Email and SMS messaging automation tools (e.g., Klaviyo).
* **Reviews & UGC Management:** Customer review widgets and feedback collection tools (e.g., Judge.me).
* **Advertising & Analytics:** Meta, Google, TikTok, and Shopify Audiences for advertising performance and attribution.
* **Professional & Legal Advisors:** Attorneys, accountants, insurers, and law enforcement agencies when legally required or necessary to protect legal rights.
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### 7. SMS & MOBILE MESSAGING PRIVACY
If you opt in to receive FALSEFLVG SMS text messages:
* We collect your phone number, consent records, and message interaction history.
* **Strict Non-Sharing Policy:** SMS opt-in data and consent details are strictly excluded from all data-sharing arrangements. Text messaging opt-in information will **NEVER** be sold, rented, or shared with third parties for their independent marketing purposes.
* **Opt-Out:** Reply **STOP** to any text message at any time to cancel. Text **HELP** for assistance. Message and data rates may apply.
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### 8. YOUR PRIVACY RIGHTS & STATE DISCLOSURES
Depending on where you reside, state laws (including California, Indiana, Texas, and others) may grant you specific rights regarding your personal information:
* **Right to Know & Access:** Request confirmation of processing and copies of personal data held about you.
* **Right to Correction & Deletion:** Request correction of inaccurate data or permanent deletion of your personal information (subject to legal retention exceptions, such as tax records or fraud prevention).
* **Right to Opt-Out:** Opt out of the processing of your personal data for targeted advertising, cross-context behavioral advertising, or data sales.
* **Global Privacy Control (GPC):** We recognize and process opt-out preference signals sent via browser tools supporting the Global Privacy Control (GPC).
To exercise any privacy right, email **support@falseflvg.com** with the subject line **PRIVACY REQUEST**. We will verify your request and respond within statutory deadlines. We will not discriminate against you for exercising your privacy rights.
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### 9. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, provide customer service, resolve disputes, prevent fraud, manage guarantee eligibility records, and satisfy legal, accounting, and regulatory obligations. When data is no longer required, it is deleted or anonymized.
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### 10. CHILDREN’S PRIVACY
FALSEFLVG products and website features are designed exclusively for adults. We do not knowingly collect or solicit personal information from individuals under eighteen (18) years of age, nor do we market dietary supplements to minors. If we learn that a child under 13 (or under 18) has provided personal information, we will delete it promptly.
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### 11. SECURITY & THIRD-PARTY LINKS
We implement reasonable technical, administrative, and physical safeguards—including SSL encryption and secure Shopify hosting—to protect your personal information. However, no internet transmission or electronic storage method is 100% secure.
Our Site may contain links to third-party websites or research publications. We are not responsible for the independent privacy practices of external sites.
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### 12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our business practices, product offerings, technology, or legal requirements. Updated versions will be posted on this page with a revised "Last Updated" date.
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### 13. CONTACT INFORMATION
For questions, feedback, or privacy rights requests:
**FALSEFLVG LLC**
1143 E. Ireland Rd, #1211
South Bend, IN 46614
United States
**Email:** support@falseflvg.com
**Subject Line for Data Requests:** PRIVACY REQUEST
